Dinner Time pasta brand is a packaging design project I created in collaboration with Dan Ogren. In a market saturated with Italian motifs, we put strong emphasis on family gathering and came up with a modern and universal branding.
Dinner Time pasta brand was created from scratch to put a strong emphasis on family gathering and dining together. It distinguishes itself from competitors by intetionally presenting a less traditional Italian look. To establish a high quality feel, all the packages were produced with a combination of vinyl stickers and two-color screen prints.
Items packaged include: Penne, Rotini, Farfalle, Rigatoni, Spaghetti, Vodka Sauce, Alfredo Sauce, Parmesan Cheese, Wooden Cutting Board, Bread, & Wooden Spoons.