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Tru TV Rebrand

In 2014, truTV dropped its old content, and rebranded with a new tagline 'Way More Fun.'
I was in charge of animating the show icons in the bouncy and playful animation style as well as building the on-air toolkits.

Brand Sizzle

Show Icon Animation

The challenge was to make sure each one was legible and resolve in 45 frames. I tried to add a short narrative to these animation to enhance the connection between the icon and the show content.
[ Hover on the images below to play the animation ]

truTV Endpage Branson Famous
truTV Endpage Branson Famous
truTV Endpage Branson Famous
truTV Endpage Branson Famous
truTV Endpage Branson Famous
truTV Endpage Branson Famous
truTV Endpage Branson Famous
truTV Endpage Branson Famous
truTV Endpage Branson Famous
truTV Endpage Branson Famous
truTV Endpage Branson Famous
truTV Endpage Branson Famous

Sneak Peek Animation

This is an open animation I made for truTV’s movie ‘Sneak Peek’ spots.
[ Hover on the image below to play the animation ]

truTV Endpage Branson Famous

Roles

Show Icon Animations, Broadcast Toolkit Production

Credits

Produced at Loyalkaspar
President/Partner: David Herbruck
CCO/Partner: Beat Baudenbacher
Executive Producer: Heidi Erney
Director of Strategy & Content: Bo Bishop
Head of Production: Scott Lakso
Creative Director: Daniel Dörnemann
Producer: Will Arnold
Art Director: Mark Lee
Production Coordinator: Shawn Kelley
Designers:
Mark Lee, Kristen West, Sarah A. Cohen,
Nadia Shireen Husain, Diksha Watwani, Kazuyuki Ishii
Animators:
Nadia Shireen Husain, Eric Konon, David Conklin,
Erik van der Wilden, Brad Walter, Kazuyuki Ishii
Editors: Karama Horne, Rosalina Merrihue

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